Sweden’s SVT just made the surprise announcement that Malmö Arena will host Eurovision 2013, instead of the widely expected Friends Arena in Stockholm’s suburban Solna district. I am sure that many Eurofans immediately went online to check hotel availability for the May dates of the contest, as I did, and found that all the reasonable accommodations are ALREADY snapped up. The big winner in this announcement is undoubtedly Denmark and Malmö’s neihbor across the Öresund strait, Copenhagen. The Danish capital is a quick train ride from the Skånska capital city of Malmö, and indeed, the direct airport connection in Copenhagen has a direct 15 minute transfer to Malmö Arena.
To put it in perspective, Malmö is a lovely small city about the size of Glendale, California. And the Danish capital has almost the same close relationship to it as Los Angeles has to its suburban neighbor. Undoubtedly a great share of the tourism dollars pouring into the Eurovision finals week next year will now choose to fill up coffers of hotels and restaurants across the straits in Copenhagen. The Danish city will reap huge rewards without the downside of actually having to kick in and help pay for the contest hosting and preparations.
So congratulations SVT, Sweden and Malmö, and even greater congratulations to Copenhagen, who just hit the jackpot with this surprise announcement!